Client Relationship Summary
Client Relationship Summary
Objectivity Squared Wealth Management (CRD# 311052)
Introduction
Our firm, Objectivity Squared Wealth Management, is registered as an investment adviser with the U.S. Securities and Exchange Commission. Brokerage and investment advisory services and fees differ and it is important for you to understand these differences. Free and simple tools are available to research firms and financial professionals at Investor.gov/CRS, which also provides educational materials about broker-dealers, investment advisers, and investing.
Relationships and Services
What investment services and advice can you provide me?
Services: We offer investment advisory services to retail investors. These services include wealth management which is a combination of financial planning and investment management.
Our services can be offered as a wrap fee program where we combine securities transaction fees and other fees and expenses with our investment advisory services.
We work closely with you to identify your investment goals and objectives, as well as risk tolerance and financial situation in order to develop an investment approach.
Accounts, Investments, and Monitoring: We provide services to individual, joint, and retirement accounts. We primarily use mutual funds, exchange-traded funds, stocks, bonds, and alternative investments in constructing portfolios. We do not make available or offer advice with respect to only proprietary products or a limited menu of products or types of investments. As part of our standard services, we monitor portfolios and securities in accounts on a regular and continuous basis. We also offer to meet with you at least annually, or more frequently, depending on your needs.
Investment Authority: We provide our services on a perpetual and discretionary basis. We execute investment recommendations in accordance with your investment objectives without your prior approval of each specific transaction. Our engagement will continue until you notify us otherwise in writing.
Account Minimums & Other Requirements: We do not require an account or relationship size minimum in order for you to open/maintain an account or establish a relationship.
Additional Information: For more detailed information on our relationships and services, please see Item 4 – Advisory Services, Item 13 – Review of Accounts and Item 7 – Types of Clients of our Form ADV Part 2A available via our firm’s Investment Adviser Public Disclosure Page.
Conversation Starters: Ask us the following questions –
✓ Given my financial situation, should I choose an investment advisory service? Why or why not?
✓ How will you choose investments to recommend to me?
✓ What is your relevant experience, including your licenses, education and other qualifications? What do these qualifications mean?
Fees, Costs, Conflicts, and Standard of Conduct
What fees will I pay?
Asset-Based Fees: Our asset-based fees for wealth management range from 0.80% to 1.00% annually. This fee is collected on a quarterly basis and calculated as a percentage of the value of the cash and investments in your account[s] that we manage. This presents a conflict of interest as we are financially incentivized to encourage you to place more assets in your advisory account as you will ultimately pay more in advisory fees.
If you are engaged in our wrap fee program, asset-based fees will include most securities transaction fees and fees to a broker-dealer or bank that has custody of your assets, and therefore you will have a higher asset-based advisory fee.
Other Fees & Costs: In addition to our advisory fee, you will be responsible for securities transaction fees for equities and exchange-traded-funds. Securities transaction fees in mutual funds, structured notes, and other types of investments will be included in our wrap fee program, along with custodial costs, administrative fees, wire fees, and trade away transaction fees.
Additional Information: You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying. For more detailed information on our fees, please see Item 5 – Fees and Compensation of our Form ADV Part 2A available via our firm’s Investment Adviser Public Disclosure Page.
Conversation Starters: Ask us the following questions –
✓ Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?
What are your legal obligations to me when acting as my investment adviser?
How else does your firm make money and what conflicts of interest do you have?
When we act as your investment adviser, we have to act in your best interest and not put our interests ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you. Here is an example to help you understand what this means.
We sponsor a wrap fee program which means that we bundle securities transaction fees with our investment advisory services for a single investment advisory fee. In other words, we absorb any securities transaction fees in your accounts. We are therefore financially incentivized to limit the number of trades placed in your accounts or to utilize securities that have no transaction fee.
Additional Information: For more detailed information, please see Item 10 – Financial Industry Activities and Affiliations, Item 12 – Brokerage Practices and Item 14 – Client Referrals and Other Compensation of our Form ADV Part 2A available via our firm’s Investment Adviser Public Disclosure Page.
Conversation Starters: Ask us the following questions –
✓ How might your conflicts of interest affect me, and how will you address them?
How do your financial professionals make money?
Our financial professionals are compensated based on the revenue generated from advisory services, which is distributed in accordance with our partnership agreement. This means our financial professionals have an incentive to increase the asset size in the relationship or solicit new business, taking time away from the day-to-day servicing of existing clients.
Disciplinary History
Do you or your financial professionals have legal or disciplinary history?
No. You can visit Investor.gov/CRS for a free and simple search tool to research our firm and our financial
professionals.
Conversation Starters: Ask us the following questions –
✓ As a financial professional, do you have any disciplinary history? For what type of conduct?
Additional Information
You can find additional information about our investment advisory services by viewing our Form ADV Part 2A available via our firm’s Investment Adviser Public Disclosure Page or by visiting https://www.objectivitysquared.com/. You can request up to date information and a copy of our Client Relationship Summary by contacting us at (843) 212-2805.
Conversation Starters: Ask us the following questions –
✓ Who is my primary contact person? Is he or she a representative of an investment advisor?
✓ Who can I talk to if I have concerns about how this person is treating me?
Exhibit
Material Changes
This Form CRS has been fully re-drafted, prompting minor changes throughout. No material changes have been made as part of this redraft besides the change listed below:
- We have amended the section “What fees will you pay” to reflect a minimum asset-based fee of 0.80%
- We have amended the section “What investment services and advice can you provide me?” to reflect that the firm only offers discretionary investment management.
- We have amended the section “What fees will you pay” to add disclosure surrounding the transaction charges not
covered by our wrap fee program.